Professional Copywriter Unleashes Hell
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I Discovered by Testing Different Versions of my Marketing and Tracking the Results, I Could Boost Conversion Rates Fast... |
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And more importantly, I didn't have to guess how good — or bad — a marketing piece was doing. I could just look at the tracking results and know in an instant.
The results were amazing. In some cases, my response rates more than doubled simply by changing the headline on a marketing piece.
It was then that I realized...
Why Every Type of Marketing Relies on Just One Critical Task...
You see, it doesn't matter what type of marketing you are doing. It doesn't matter what types of ads you are running.
Anything you do to promote your business — online or offline — won't matter if you aren't doing testing and tracking.
You see, testing and tracking your results is critical — IF you want to succeed.
Without testing and tracking, you can't learn...
- If you will make lots of money from a sales letter... or lose tons of dough instead...
- What types of offers get your customers into an excited buying frenzy... and which ones lulled them into sales-killing sleep...
- Which product price gave the biggest bang for your buck... and the price where nobody — including your own family — would buy your product...
- Plus much, much more...
By using testing and tracking, I was able to create profitable growth for my business every year.
It didn't matter how good (or bad) the economy was... I knew how each part of my marketing was doing at any given time.
I could tweak the marketing that needed some improvement... or squash the money-sucking campaigns before they bled my bank account dry.
Fast forward to 2004 and a few major life-changes...
By then, I had grown tired of working 90 hour weeks and managing a staff. Heck, I had been working at a maniac pace for over 6 years straight.
So I did the unthinkable and closed a profitable massage therapy center. Frankly, I was completely burned-out and wanted to try something different and new.
Enter the world of online business world. It was like the Wild Wild West — on a huge world-wide stage instead of a tiny, dusty cowboy town. There was so many new and exciting things to check out and do — I was hooked immediately.
I launched my first website and was shocked when it made few sales. So I dusted off an old marketing improvement method — testing and tracking — to start boosting my website's conversion rates.
At first, I did everything manually. It was painfully slow. I'd set up a new version of a sales page... then a month later, check my results. If my sales improved, I keep the new version and try testing something else.
"... I didn't have to guess how good — or bad — a marketing piece was doing. I could just look at the tracking results and know in an instant."
Eventually, I learned about split-testing software. The idea of taking my testing and automating sounded great.
I bought my first split-testing script... only to discover it was unbelievably difficult to set up any testing. It was so complicated that I felt like throwing the keyboard out the window.
I was discouraged. I start looking for other split testing scripts. After checking out six additional scripts, I gave up on split testing and went back to do everything manually.
And then it happened...
After years of other business allies asking me to write their marketing for them, I decided to open my own copywriting business. It was August 2006 and within 2 months, I had a full-time schedule of clients eager to hire me.
I kept increasing my fees and the demand for my copy skills didn't let up. Eventually, I started a "waiting list" of people who wanted to hire me to write their copy.
I was thrilled. I was quickly growing another business of mine — and I was doing it without needing any employees or staff.
But then one day, something happened that practically blew me away...
How a "Problem" Client Left Me Completely Shocked and Numb...
I agreed to take on a particular client even though I didn't have a good feeling about their project. It wasn't converting very well — so they hired me to rewrite it.
It didn't take long until I had a conflict with them over their sales letter. I quickly learned that I had been hired by a very lazy (and misinformed) marketer.
First, they refused to get testimonials for their product. Then they didn't want to offer a money-back guarantee — even though it's a proven response booster.
When I asked them about testing different headlines by split testing, I was blown away by their answer...
"It takes too long and it's too hard to set up."
I was shocked... and yet I couldn't argue with them.
How could I — I couldn't find a testing script that I wanted to use on my own websites! I knew there had to be a testing script out there that would do what I needed and would be easy to use.
So I started doing lots of research. I started learning about different testing methods. I checked out different types of testing software.
And here's what I discovered...
Startling Fact #1: Most Testing Software is
Developed By Techies... For Just Techies!
It didn't take long to find different types of testing software. There was software to rotate webpages and track which one worked better... software to split-test one thing at a time on a webpage... even software that could test many things at once.
I quickly discovered a problem with almost of the software... They weren't easy to use — unless you were pretty tech savvy yourself. The instructions were either non-existent or written as if you already knew what words like "FTP" or "CHMOD" meant.
I remember having to use Google to look up what "FTP" meant because I wasn't a web tech. (Hint: It's how you load a script onto a website). It was really frustrating — and I wound up hiring an installer most of the time to do it for me. I got sick and tired of spending hours trying to figure out how to install the scripts myself.
Of course, once the software was installed, I'd think it would be smooth sailing and stress-free from there.
Unfortunately, it wasn't and I learned...
Startling Fact #2: Most Testing Software Assumes
You Speak "Tech-ese"... Even If You Aren't a Tech!
I would sign into the software to get started and most of the time, it was a visual mess. There was no way to figure where to start. Worse, many of the testing software that I checked didn't have any help files included.
They were confusing to use... took a long time to setup — a few made you setup the entire sales letter inside their software (talk about doing the same work twice!) ... or worse, the software didn't work correctly at all!
I remember one time spending over an hour setting up a testing campaign in a split testing software — only to get an error message after I started to run it.
It was extremely frustrating.
But my frustration didn't end there...
Startling Fact #3: Most Split Testing Software
Only Lets You Test One Thing At A Time!
Here's a simple explanation: Split testing software will compare two versions of the same item... track the results for both of them... and tell you which one produced a higher conversion rate.
You could be measuring something like the opt-in rate for your email newsletter... or how many sales your sales letter produced. In fact, in the Wild Wild West of the online world, conversion rates are the law of the land.
What types of things could you test on a webpage? Well, here are a few of them...
- The headline at the top of the page
- Any additional headlines in the sales letter
- Font colors
- The graphics or clip art you use
- The product offer or price
- The length or type of money back guarantee
- List of bullets
- and much much more...
So what's the problem with split-testing software?
Well, you can only test one thing at a time on a webpage. Sure you could set up tests on other pages on the same site — but what if I wanted to improve the conversion rates as quickly as possible?
Did I want to wait for one test to finish on a webpage — before I could run the next one?
Well, I'm not a real patient guy... so I started looking at multi-variate software.
And that's when I discovered...
Startling Fact #4: Some Multi-Variate Software
Costs So Much... They Won't Even Tell You the Price Online!
First of all, most people don't know what the heck "multi-variate" means.
I know I didn't when I started my research. In plain English, multi-variate (or as I like to call it multi-variable) testing is checking more than one element on a webpage at the same time.
If you want to test two different versions of a headline, four different product prices, and three different order button graphics... multi-variable software will let you test all of them at the same time.
The good news is, multi-variable testing can produce faster results than split-testing.
It's easy to understand why...
Instead of testing one element... waiting for the results... setting up the next test... waiting for those results...
You can test more than one element at the same time and learn which version of every element works best — usually in the same amount of time it takes to run one split-test!
As powerful as this type of software is, it can be pretty expensive. One website mentioned in their product description that they only worked with people with monthly spending budgets of $20,000 or more.
Most of the multi-variate software companies won't even talk about minimum spending budgets or the price of their software on their website.
Nope. They insist you call them to get the price instead!
I was starting to get discouraged. I didn't want to spend more than most people's mortgage payment to get a piece of testing software.
It turns out I wasn't alone. There were some other marketers who agreed and came up with inexpensive multi-variate testing software.
Unfortunately, they came with their own set of warts and blemishes...
Startling Fact #5: Some Multi-Variate Software Makes You Put
The Entire Sales Letter In It... Before You Can Run A Single Test!
I grabbed one piece of software that was highly recommended to me. To my dismay, I had to setup any webpage I wanted to test in the software — the entire webpage.
Some of my webpages were 10 pages or longer... it would literally take me hours to set it up in small blocks that could be tested.
The software would also automatically run the best version of your sales letter after a certain number of visitors — but didn't tell you how many visitors that was.
Worse, the software wouldn't let you decide if you wanted your sales letter optimized for you — it just did it for you automatically!
I was frustrated.
I didn't want to take hours to setup a test.
I didn't want a piece of software making decisions for me — the types of decisions that could cost me thousands of dollars in sales if the software was wrong.
I couldn't take it anymore. I was thoroughly ticked. I hadn't found a single multi-variable testing program that was affordable and easy to use.
So I hired a programmer and
had them build exactly what I needed...
I took all of the things that really frustrated me with every other testing software I had tried — and eliminated them.
Then I added a few additional features that would be very helpful to me as a professional copywriter.
I'm talking about the types of features that I had never seen in any of the software I had tested before.
Announcing...
Easy Multi Tracking
The First Ever Multi Variable Testing Software
That Is Easy To Use and Affordable!
When I decided to have Easy Multi Tracking created, I wasn't looking to make it available for anyone else to use.
Nope. I was looking for something that was easy to setup that I could use to increase the conversion rates on my own websites.
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I started using it and was immediately pleased by how quickly it improved my conversion rates. How quickly? Well, let me give you an example.
One of the first sites I put Easy Multi Tracking on, it showed how changing one headline on my sales letter immediately improved that site's opt-in rate by 26.7%.
But Easy Multi Tracking wasn't done yet.
I thought changing the font color on another headline would produce a better result. Instead, Easy Multi Tracking showed the font color I was already using performed 22.2% better and saved me from making a big mistake!
Finally, I used my software to test two different types of signature files... and discovered my favorite one performed 13.63% better.
Using my office calculator, I discovered that Easy Multi Tracking had produced an awesome 62.53% improvement in that site's opt-in conversion rate!
I decided to show Easy Multi Tracking to a few copywriting friends — and their response was overwhelming. They wanted to know if they could buy my software so they could use it with their copywriting clients.
I started to feel a little guilty.
I didn't want to make it exclusively available to a select group of people. I didn't want to make hiring me (or any other copywriter) a requirement to get Easy Multi Tracking.
So I decided to make Easy Multi Tracking available for anyone who wanted to buy it.
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Here's A Profit-Boosting UPDATE... |
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Version 2.0 Makes Easy Multi Tracking
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13 Reasons Why Easy Multi Tracking
Leaves It's Competition Laying In The Dust...
What makes Easy Multi Tracking so much better than other multi-variable testing software available? The answer is quite simple...
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Easy To Install — Especially For Novice Web Techs! |
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How easy? Well, a complete beginner can take Easy Multi Tracking and install it in less than 15 minutes — even if they have never installed a website script before. For a tech-savvy marketer it's even easier — you can install it in about 5 minutes. |
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Easy To Learn — No "Tech-ese" Needed! |
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Simply use the built-in help files with screen photos to get started with Easy Multi Tracking. From installation to setting up a testing campaign, our help files have it covered. Want to watch a training video instead? No problem! Scroll down and learn about the special training videos I've included with Easy Multi Tracking! |
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If You Can Copy and Paste — Then You Can Use Easy Multi Tracking! |
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Simply copy and paste the HTML code you want to test into Easy Multi Tracking and it's ready for testing. Stick the testing code into your webpage and you're done. There's no need to setup the entire sales letter — just test what elements you want on the page and do it quickly! Not sure how the testing code will look? No problem! Just use the preview function to see how any of your testing elements will look on a live webpage. |
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Customizable... For YOUR Needs! |
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Simply choose which parts of a webpage you want to test... what variations you want to test... decide how many different campaigns you want to run on your website at the same time... Label any testing element what you want to call it — perfect for remembering easily which version you are looking at. Easy Multi Tracking will handle it quickly for you without any fuss, muss, or hassles. |
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New Feature! Testing Lock — When You Want To Test Your Product Prices |
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Have you ever wondered what the best price for your product might be? Not sure if $27 or $37 will produce a better conversion rate for your new ebook? So did I. The problem is, most sales letters list the price in more than one place... and if you quote one price in the sales letter, people get upset if a higher price shows up on the order form. Most testing scripts can't do testing for problems like this — but Easy Multi Tracking can! Simply set up your tests in Easy Multi Tracking and lock certain testing elements to each other. Every time your test price shows up on your sales letter... it shows up at the same price everywhere on your sales page! |
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New Feature! Powerful Page Rotator |
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Based on an overwhelming number of requests, we've added a webpage rotator to Easy Multi Tracking. Now you can test 2 or more sales letters against each other... Easy Multi Tracking tracks the results and tells you which one is the winner. Best of all, your repeat visitors will see the same sales letter on every visit — perfect for those times where you're testing different prices or special bonuses. Want to go on a testing "frenzy" and do multi-variate testing on each of those sales letters being rotated at the same time? Well, a few of our most passionate testers asked and we answered. Now with Easy Multi Tracking 2.0 you can do both multi-variate testing and page rotator with the same page... at the same time. It's a testing fiend's dream! |
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Bullet-Proof Confidence Level |
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Ever wonder if your testing results are accurate? You don't want to stick with a new headline that you think will improve your conversion rates... you want to know that it's a winner! Well, you won't be guessing with Easy Multi Tracking. Using a proven industry accepted chi method of measuring statisical accuracy, you will be very confident that your testing results are right. |
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Improved Feature! Choose Auto-Optimizing — When You Want It |
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Here's a really powerful feature. Set up your testing campaign and activate the optional Auto-Optimizing Feature. Choose how many total number of page views or unique visitors you want for your webpage — before Easy Multi Tracking steps in and uses the best performing version. Choose to auto-optimize as many of the elements you are testing... or auto-optimize none of them. Why is this a great feature? Simply auto-optimize your sales letter during your next big product launch or when you need to set up your testing to be "just set it and forget it"! |
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Same Webpage For Repeat Visitors... Automatically |
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Easy Multi Tracking uses a dual tracking system of unique cookies and IP tracking to make sure each website visitor sees the same exact webpage every time they visit. It's perfect when you are testing things like product price or what special bonuses to include. Easy Multi Tracking helps prevent misleading conversion rates or over inflated testing results from repeat visitors. Not sure if you should track your conversion rates by total number of visits or by unique visitors instead? No problem! Easy Multi Tracking tracks them both. Simply toggle your results report to view your conversion rates by total visits or unique visitors. |
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Improved Feature! Easy To Understand Testing Results |
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No complicated graphs. No reams of paper crammed with data that makes no sense. Just the most important test results that you need to know so you can increase your webpage's conversion rates FAST! All of the test results you need to see are displayed on one page in both text and an easy-to-understand color graph. |
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Email Your Testing Data |
| Easy Multi-Tracking now lets you decide if you want your tested data results emailed to you. Simply choose how often you want to receive the emails and it's on autopilot after that. | |
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New and Improved Feature! Easier To Use Interface |
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We've taken feedback from our customers and other industry pros and completely revamped our testing interface. Everything you need to setup any testing campaign is one screen. No more changing from menu option to menu option to set-up a campaign. In fact, before making Easy Multi Tracking 2.0 available to the general public... we gave it to a dozen volunteers. These volunteers got to try out the software without any help files... no training videos... or even technical support on how to use it... and single one of them set up campaigns quickly and easily. |
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Unlimited Site License |
| For a small one-time fee, you can use your own copy of Easy Multi Tracking on as many websites of yours forever. |
How Much Could You Spend On Testing Software?
You could spend hours researching and reading reviews on different types of testing software. You could compare the positives and negative features of split-testing and multi-variable testing software endlessly — and still not make a decision.
You can find split-testing software for free — and discover it's either buggy or lacking features that would make your testing effortless.
You could hire a testing company — and spend thousands of dollars each month.
You can buy another testing software — only to find out it's difficult to use... doesn't have a feature you need... or you find it takes alot of time to setup and use.
You could deal with the same testing software frustrations
that I did... or you can grab Easy Multi Tracking instead!
You don't have to research testing software... because I have done the research for you.
You don't have to hire a programmer and test your new software... because I have spent the time and expense to make sure Easy Multi Tracking works perfectly.
You don't have to worry about how easy your testing software is to use... because I made my software easy for anyone to use.
You don't have to worry about spending your next mortgage payment for testing software... because I made Easy Multi Tracking affordable for everyone.
In fact, for a limited time, you can grab your own copy of Easy Multi Tracking for the one-time investment of $147.00
It's a small investment in your online business that could literally add thousands of dollars to your bank account.
Act Now and I'll Throw In The Following Bonuses...
One Year of Free Upgrades (Priceless)
I'll admit it — I'm a bit of a perfectionist. As I find new features that are worth adding to Easy Multi Tracking, I'll have my programmer add them. And for a limited time, you will get any of those upgrades free of charge for one year.
But rest assured, Easy Multi Tracking will never become obsolute. So after your one-year anniversary, you'll still be able to get future upgrades of Easy Multi Tracking for a measly upgrade fee of $10.
Free Training Videos (A $100 Value)
Have you ever tried to use a new software program and got completely frustrated because you weren't sure where to start — or what to do step-by-step?
If you said "yes", then you're not alone. I have gotten so frustrated that I have literally screamed at the computer monitor.
But I don't want you to get frustrated.
I don't want you to give up on using Easy Multi Tracking. I want to see you increase your website's conversion rates. So I took the time to create several training videos for you.
These videos cover everything from installing Easy Multi Tracking on your website to setting up your own testing campaigns.
Everything is completely explained — even if you don't know an FTP from a MySQL — so you can have your own testing set up in less than 30 minutes.
As a business consultant, I regularly command over $200 per hour... but you get access to these videos free when you grab your copy of Easy Multi Tracking.
In fact, I feel so strongly about it that I'm going to take a big risk...I Believe You'll Love "Easy Multi Tracking" So Much
That I'm Willing To Offer You a Bullet-Proof Guarantee...
But first, you need to understand why I'm so confident "Easy Multi Tracking" will take your ice-cold sales letters and turn them into red-hot money machines.
Here's what I'm talking about:
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The fact of the matter is, if you aren't testing and tracking your online results then you're leaving money on the table.
Worse, you might be leaving a lot of money behind you aren't using a proven testing system to increase your website's conversion rates.
Isn't it time you started collecting some of the extra cash that you have been leaving behind? Why not breathe some warmth and fire into your ice-cold online business before one of your competitors steps in and sweeps your customers away.
Aren't you ready to take your online business to the next level of success — and take it there as quickly and painlessly as possible?
If you are, then take the next step and grab your copy of Easy Multi Tracking right now. You will start using the power of multi-variable testing and boost your response rate nicely using my revolutionary software.
To Your Success,
P.S. If you want to get started with testing and tracking your conversion rates, then you need Easy Multi Tracking. I've taken all of the hard work and technical mumbo-jumbo and simplified so that anyone can use my software in 30 minutes or less.
P.P.S. For a small one-time investment, you can start boosting your conversion rates on all of your websites. It could be the types of conversion improvements that literally add thousands of dollars to your bank account. Don't wait... grab Easy Multi Tracking now!
P.P.P.S. As a proud owner of Easy Multi Tracking, you will automatically become a member of our affiliate program. Simply recommend Easy Multi Tracking to anyone you know who is struggling with sub-par conversion rates and you'll earn a cool 30% affiliate commission after they become a proud Easy Multi Tracking owner too.
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